info@casper.productions | Don't just be seen, be remembered.™

Houston, Texas

(713) 470-9771
Artboard_1_6b2f8e9f-477f-4fa4-aa01-2cb51ee3827d_250x@2x

Campaign Concept

The idea is to describe the “Mat Family” and all the ways they use exact mats in their everyday life.

Highlighting these Categories:

  • Auto
  • Home & Kitchen
  • Kids
  • Pets
  • Office

The Inspiration

Based off previous conversations we think it would be clever to shoot this campaign similar to these 1970's ads.

Campaign Breakdown

  • <60 Sec Ad
  • 20 Sec Ad
  • 20 Sec Ad
  • 20 Sec Ad
  • Stills

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60 Sec Ad - Big Picture

Mixing Voice Over and dialogue through out the video, this Ad goes through family’s life and all the different ways they use Exact Mats in a humorous way.

To be used for Facebook Ad, Youtube Ad, Streaming Ad, Etc

20 Sec Ad - Kitchen & Home

Voice or Dialogue explains the Exact Mat being used in the Kitchen & Home

To Be used for Instagram & Facebook

20 Sec Ad - Pets

Voice or Dialogue explains the Exact Mat being used with pets

To Be used for Instagram & Facebook

20 Sec Ad - Kids

Voice or Dialogue explains the Exact Mat being used with kids

To Be used for Instagram & Facebook

Stills

Stills taken from the scenes to be used for Website & Social Media.

Also can be used for ad word campaigns.

Cost Breakdown

Total: $6,750

  • Production - $2,750
  • 60 Sec Ad - $1500
  • 20 Sec Ad - $750
  • 20 Sec Ad - $750
  • 20 Sec Ad - $750
  • Stills - $250

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Production - $2,750

Includes:

Full 8 hr day of Shooting at given Location.

Sound guy on set to capture Foley and Dialogue.

Post Production - $4,000

Includes:

 

(1) <60 Sec Video Ad with CTA ($1,500)

(3) ~20 Sec Video Ads with and without CTA ($750 per Ad)

<25 Polished Stills ($250)

**Will also include a free website video loop showing all the different ways Exact Mat is used without the VO or Dialogue from the Ads. ($1,250 Value)

 

Will deliver all video files and Stills in the standardized format for Social Media and Website Platforms.  Any other formats whether it be Television or Streaming Ads, just let me know and I will do those as well for you.